E-Commerce Experience Supervisor (Planning)

Type: Permanent

Department: Administration

Level: Supervisor

Locations: Hồ Chí Minh, Vietnam

Role Purposes:

1. E-commerce Planning: 85%

  • Propose plan & ideas for e-commerce experience enhancement across Amway Business Owner (ABO) / Customer journeys.
  • Conduct research, surveys with ABO & Customer to understand their behaviors, insights, pain points & needs.
  • Work with e-commerce team & stakeholders to review, identify pain points in current e-commerce website / apps & put the enhancement plan into overall e-commerce strategic plan effectively.
  • Conduct benchmarking / researching exercises among e-commerce players, competitors & Amway affiliates, Global / Regional Tech team to learn best practices, study market trends and define proper ideas to apply for Vietnam.
  • Support to drive the initiatives and coordinate with business functions to identify ways / solutions to maximize e-commerce experience opportunity by integrating with various Amway digital platform.
  • Work with vendors to explore the opportunities which apply digital & technology for better e-commerce experience, cross sell / up sell and customer acquisition.
  • Conduct performance / user behavior analytics for e-commerce website / app and relevant digital tools to monitor the trends, KPIs & define where to improve.
  • Support upline to manage cross-functional engagement & partnership with internal stakeholders & Tech team to get alignment for Digital demand / change request plan, priority setting & progress update in order to maximize business outcomes, achieve experience enhancement & effective internal working process.
  • o Monitor & manage budget.
  • o Implement Change Management / ABO Communication to promote e-commerce initiatives and experience enhancement.
  • o Create & execute educational campaigns / activities to drive user penetration, behaviors and achieve KPI targets.

2. Business Innovation, Other Strategic Planning & Analysis (as development plan): 15%

  • Work with uplines to do research & analytics to explore business innovation ideas from GM / Regional / Global.
  • Coordinate with key stakeholders across all departments to get insights, alignment & make things move as planned.
  • Support for project execution to implement strategic ideas.

3. Other duties as assigned to support business needs & personal developmen

Skills & Knowledge:

  • Ability to triage, quantify, and prioritize production issues to ensure timely resolution and minimal business impact.
  • Strong UI/UX knowledge & experience.
  • Knowledge of e-commerce / digital services, concepts, and practices.
  • Experience of doing user / customer research.
  • In-depth knowledge of monitoring performance of both on-premises and cloud systems using a variety of dashboards and tools.
  • Partner with development teams and peers to effectively respond to production needs.
  • Strong communication skills to keep Enterprise teams informed of updates, outages, and


  • Bachelor's Degree in Business Administration, Marketing, Communications, Information System, Information Technology
  • At least 3 year of experience in digital product management/business analyst