Type: Permanent

Department: Marketing & Communication

Level: Supervisor

Locations: Hồ Chí Minh, Vietnam

Role Purposes:

1. Develops and implements annual operation plan of brand communications for the assigned corporate and product brands under the approved marketing & communications strategies

• Provide creative direction & concepts to internal & external audience in line with marketing strategies and business goals.
• Work with concerned departments and advertising agencies to devise an external advertising campaigns that meets the corporate/ marketing objectives and budget.
• Cooperate with MKT & digital team to develop content for digital apps, website & social media.
• Liaise with global and concerned departments to develop the advertising for internal media among ABOs.
• Monitor the effectiveness of the campaign.
• Monitor and analyze the competitor's advertising spending, trends, and effectiveness

2/ Manage all business support materials (BSM) of the responsible corporate and product brands i.e magazine, Starter Kit, new product launch BSMs, etc.

• Coordinate with global, concerned departments and designer/ third party agencies to produce product BSMs both for sales and free distribution including leaflets, brochures, etc
• Conduct the appropriate survey and evaluate BSM sales performance for more improvement
• Assures adherence to all brand and style guides for art, copy...within & across brands
• Assures that materials support global application and are implemented across appropriate market

3/ Lead and coach Communications Assistant to deliver work on progress..

4/ Periodical measure project performance to ensure it is on track & report monthly.

Skills & Knowledge:

• Good organizational and planning abilities.
• Creative & innovative thinking.
• Strong deadline commitment attitude.
• Experience in working with content material (social post, articles, PR…).
• Strong communications skill internal and external.
• Hard working/ dedicated in detail / High project ownership.

Experience:

• At least 4 years working experiences in digital communication/marketing/content
• Bachelor’s Degree in Business Administration, International Relations, Marketing, PR - Communications, or related field