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Communication Manager

Type: Permanent

Department: Marketing & Communication

Level: Manager

Locations: Hồ Chí Minh, Vietnam

Role Purposes:

1. Develops and implements annual operation plan of brand communications for the assigned corporate and product brands under the approved marketing & communications strategies

  • Provide creative direction & concepts to internal & external audience in line with marketing strategies and business goals
  • Work with concerned departments and advertising agencies to devise an external advertising campaigns that meets the corporate/ marketing objectives and budget.
  • To cooperate with MKT & digital team to develop content for digital apps, website & social media
  • Liaise with global and concerned departments to develop the advertising for internal media among Amway Business Owners (ABOs)
  • Monitor the effectiveness of the campaign.
  • Monitor and analyze the competitor’s advertising spending, trends and effectiveness.

2.     Manage all business support materials of the responsible corporate and product brands ie Amagram, Newsgram, VFA-Nutrilite magazine, Starter Kit, new product launch BSMs, etc.

  • Coordinate with global, concerned departments and designer/ third party agencies to produce product BSMs both for sales and free distribution including leaflets, brochures, DPS etc.
  • Conduct the appropriate survey and evaluate BSM sales performance for more improvement.
  • Assures adherence to all brand and style guides for art, copy…within & across brands.
  • Assures that materials support global application and are implemented across appropriate markets

 

3.     To cooperate with Technical Regulation for advertising licenses.

4.     To handle  job responsibilities by special assignments.

  • Work with other departments as a team to achieve the company’s targets in each special assignment.

Skills & Knowledge:

  • Logical thinking, Self-motivated, Positive attitude.
  • Good at writing and speaking in both Vietnamese and English.
  • Creative and have sense of art.
  • Well organized and able to work efficiently even under high pressure.
  • Knowledge about online media is a must. Working/Serving for global brand before is an advantage.
  • Good analytical & problem solving skills.
  • Strong leadership & team player

Experience:

  • Bachelor degree in International Relations, Foreign trade, English or other relevant academic fields.
  • At least 5 years relevant experience both in agency & in-house side